Why Is Haechi the Symbol of Seoul? Exploring City Symbols Around the World
Every city has its own symbol. Some are drawn from ancient myths, others from local nature, and many from historical or cultural icons. Seoul’s symbol, the Haechi (also known as Haetae), stands out as one of the most unique and meaningful. In this post, we’ll explore why Haechi became the symbol of Seoul and how other cities have chosen their own symbols to represent their identity.
1. What is Haechi?
Haechi is a mythical creature from ancient East Asian legends. Resembling a lion with a horn on its head, it is known for its ability to discern good from evil. Haechi symbolizes justice, fairness, and protection. In Korean tradition, it has long been considered a guardian figure that wards off fire and disaster.
During the Joseon Dynasty, stone statues of Haechi were installed in front of Gwanghwamun Gate at Gyeongbokgung Palace to protect the city and the palace. These statues later became ingrained in the public consciousness as guardians of Seoul.
2. The Birth of "Haechi Seoul"
In 2008, the Seoul Metropolitan Government officially designated Haechi as the city’s mascot, launching the “Haechi Seoul” branding campaign. This mythical creature was not just a mascot; it became a symbol of the city's values—justice, strength, and heritage.
Unlike other cities that often use food, animals, or industrial icons, Seoul’s choice of a mythical protector rooted in Korean culture is a unique and creative approach to city branding.
3. What About Other Cities?
Other cities in Korea also have their own unique symbols. These are usually inspired by local history, regional nature, or cultural identity. Here's a table summarizing several examples:
| City | Symbol / Mascot | Meaning |
|---|---|---|
| Busan | Whales, Seagulls | Reflecting the port city and marine culture |
| Daegu | Apple, "Daegu Maka" | Known for apples and warm climate |
| Gwangju | "Ohme" character, Mudeungsan Mountain | City of democracy and arts |
| Jeonju | Hanok Village, Bibimbap | Origin of Korean tradition and food |
| Gyeongju | Cheomseongdae, Ancient Pagodas | Historic capital of the Silla Dynasty |
| Incheon | Seagulls, Freedom Park | Symbol of Korea’s opening to the world |
| Chuncheon | Springbomi, Dakgalbi | Nature and romantic destination |
4. Capital Cities Around the World
Many capital cities around the world also have symbolic representations. While few adopt mythical creatures as officially as Seoul does, their identity is often reflected in national emblems or iconic figures.
- Tokyo: Godzilla is considered an honorary “resident” of Shinjuku, acting as a pop culture mascot.
- Paris: The Gallic Rooster represents national pride and is commonly used in branding.
- London: Lions and unicorns from the Royal Coat of Arms are often used in monuments and tourism.
- Beijing: Stone lion statues guard entrances to palaces, similar to Haechi in Seoul.
- Washington D.C.: The bald eagle is a national symbol, while cherry blossoms are a seasonal icon of the city.
In this context, Haechi stands out as a mythical protector uniquely integrated into a modern city brand. It is not only a historical figure but also a living part of Seoul’s identity.
5. Haechi in City Marketing
Haechi offers huge potential as a city marketing asset. Here are some ideas:
- Haechi-themed Tours: Walking routes from Gwanghwamun to other historical spots with Haechi statues.
- Haechi Merchandise: Books, toys, souvenirs, or even AR content featuring the character.
- Storytelling Content: Animation or webtoons about Haechi and Seoul’s history.
Haechi is more than a statue—it’s a cultural icon, a storyteller, and a symbol of Seoul’s soul.
Conclusion
A city’s symbol is the face of its identity. Seoul’s adoption of Haechi isn’t just clever branding—it’s a thoughtful fusion of myth, history, and civic pride. It connects the modern capital to its ancient roots, while also standing as a unique cultural asset on the global stage.
Other cities can look to their own heritage, legends, and environments to create symbolic figures just as meaningful. A well-chosen mascot can do more than
